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The Dairy Event and Livestock Show: Building success at The NEC

9 September 2011

The Dairy Event and Livestock Show staged at The NEC this week built on the huge success of its inaugural event at the venue held in 2010. Both visitor and exhibitor numbers to the two day event staged on Tuesday 6 and Wednesday 7 September staged by organiser, the Royal Association of British Dairy Farmers, demonstrated the industry’s continuing support for the UK’s leading livestock business to business event.

“The event was buzzing throughout and we were thoroughly pleased by the industry’s positive response to our developments to the event during the last two years which was reflected in trade stand space increasing by 32% and visitor numbers up 10% at a time when the number of UK dairy producers has declined by 8%,” comments RABDF chief executive, Nick Everington. “Furthermore, the event has achieved a 42% increase in visitor attendance over the last eight years.

“Exhibitors, both indoors and outdoors, were busy throughput the two days, with many reporting quality enquiries and record levels of business achieved as visitors poured in to The NEC, travelling by car, train and plane. We were also pleased with our new international visitors lounge which attracted visitors from 27 countries worldwide.

“In addition, visitors were keen to take home new information and advice from the new RABDF Business Debates and New Smithfield workshops along with the Feed Science Forums and Farm Health Planning seminars, all of which could be readily applied to visitors’ farming systems the following day. Outdoors, the new silage chopper feeders and cubicle bedder demonstrations proved to be popular enabling farmers to make comparisons of equipment available and subsequently make more informed buying decisions.”

He adds: “Both first time visitors to the event at The NEC, as well as those making a return visit, found the venue, with its very modern facilities, reflected the industry as up to date and progressive, in particular to retailers and processors, international visitors, the next generation and new recruits. Furthermore it proved to be a secure platform on which to continue to not only consolidate, but build the event.”

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